Abstract
Unintended pregnancy is a Neglected Public Health issue in India that needs immediate attention since it affects many mothers and families physically and emotionally. Knowledge of Family Welfare services and in particular about available safe contraception methods are low in the community which is evident from the recently published works of literature. The steps have to be escalated to disseminate adequate knowledge on contraception through all the communication mediums to reach the masses. Training to all healthcare providers to be culturally sensitive, on social marketing of contraception should be provided to engage them in counseling mothers or their families. Patient empowerment is the domain to be considered when contraception is being perused and should not leave space for the patient’s / mother's vulnerability to exist between the healthcare provider and receiver.